East London is fast becoming a favourite international tourist spot, largely due to the town's tourism department taking advantage of being part of the Garden Route from Cape Town and further developing that connection by opening up world class game reserves Shamwari and Kwandwe as alternatives to tourists who would have then had to fly to Kwa-Zulu Natal after completing the Garden Route to get the Big Five experience. Modern Hotels in East London have also contributed to the citys fast growing tourism reputation.
In fact, both these reserves can offer even more that the normally advertised "Big Five", being situated by the water, both alternatively boast "Big Seven" sightings, including southern right whales and great white sharks.
East London is also the second largest industrial centre of the Eastern Cape, with the motor industry being the largest employer in the area. A surprising fact up the seemingly sleepy holiday town's sleeve.
Staying in East London on holiday? You'll be pleased to find out that East London's main attraction, Gonubie Beach is not just another beach. In actual fact, it is one of a few selected beaches that have reached Blue Flag status, a status only awarded to beaches that comply to an incredibly strict set of rules revolving around environmental protection, facilities available and stringent safety standards.
Capitalising on its location, East London also offers a variety of water activities, from boat cruises, to canoeing, to keep everyone entertained. Though, to be perfectly honest, one of the biggest sports in East London is cricket, with former Proteas wicket keeper Mark Boucher hailing from the seaside town. In addition to cricket, East London also welcomes top athletes annually for the famous, or infamous, Ironman 70.3.
Stay in this enigmatically sleepy giant of a seaside town without breaking the bank at our Road Lodge East London, because whether for business or exploration, neither should break the budget. Hotels in East London are designed to provide you with comfort while not leaving you in financial stress.